EMAIL MARKETING & DEV
Enterprise Email Development
OBJECTIVE
Design and develop responsive, cross-client HTML email templates for enterprise campaigns in Healthcare (Humana, Anthem, Rxante), Banking (PenFed Credit Union), and Retail — ensuring pixel-perfect rendering across 40+ email clients.
OUTCOME
Produced 200+ custom email templates with verified rendering across Gmail, Outlook, Apple Mail, and mobile clients. Reduced QA cycles by 40% through Litmus and Email on Acid pre-flight testing.
YEAR
2023
The Challenge
Enterprise clients in regulated industries (Healthcare and Banking) required branded, legally compliant email communications that rendered flawlessly across all major email clients. Salesforce Classic CRM integrations and dynamic content requirements added significant complexity.
Development Process
Built table-based, inline-CSS email templates by hand, tested through Litmus and Email on Acid, and integrated with Mailchimp, Mandrill, Constant Contact, and Salesforce Classic platforms. Applied 17+ years of HTML/CSS expertise to navigate cross-client quirks and ensure brand consistency at scale.
<!-- Responsive Email Table Structure -->
<table role="presentation" width="600" cellpadding="0" cellspacing="0">
<tr>
<td style="padding:24px; font-family:Arial,sans-serif; font-size:16px; color:#333333;">
<!-- Dynamic content block -->
</td>
</tr>
</table>Impact
Delivered consistent, accessible email experiences for Humana, Anthem, Rxante, and PenFed Credit Union — supporting compliance requirements while elevating brand standards across every touchpoint in the customer journey.
IMPACT METRICS
Years Email Dev
Templates Built
QA Time Saved
PORTFOLIO
See My Selected Work
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